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May 26, 2008
Market Insight Corporation
Finds Gender Brand Preferences in Digital Camera Market.
Consumer Intelligence company cites Kodak & Olympus as Preferred by Females

Palo Alto, California, USA   May 26, 2008 – Market Insight Corporation today announced recent consumer intelligence research findings for the digital camera market.  Market Insight found that female digital camera shoppers preferred Kodak and Olympus more than male digital camera shoppers.  Research also found that male digital camera shoppers exhibit preferences for Canon, Nikon, Panasonic, and Sony.  The results are based on measured preferences from 23,000 digital camera shoppers during the 1st Quarter of 2008.

“These findings originate with ‘in market’ digital camera shoppers who visit our consumer facing website, www.myproductadvisor.com .  Since the site is available on-line, 24 x 7; the data we collect is both current and dynamic”, says Dick Smallwood, CEO of Market Insight.  The company provides shoppers with unbiased advisors for five product categories, including digital cameras.  The preference data submitted by shoppers generates buying recommendations, and fuels a sophisticated market intelligence system that is used by major brand manufacturers.  “These findings are only a small fraction of the total market intelligence package we deliver to manufacturers and retailers”, says Smallwood.  “With this package, manufacturers can refine their product design, pricing, promotion and distribution strategies and merchants can enhance their capture rate of satisfied customers.”

About MyProductAdvisor.com (Market Insight Corporation)
MyProductAdvisor.com is a consumer facing website that provides a real-time portal into the minds of consumers.  This online service empowers shoppers through a process that gathers their preferences for specific product attributes.  MyProductAdvisor.com delivers unbiased buying recommendations to the shopper, and the preferences it collects fuel a powerful consumer intelligence system.  Enterprise companies utilize the intelligence as a unique measure of shifting consumer sentiment.  Market Insight Corporation, the company behind MyProductAdvisor.com, was established in 2003, and is led by recognized industry executives.  The company is based in Palo Alto, California, USA.
www.myproductadvisor.com        www.marketinsightcorp.com

Contact:
media.relations@myproductadvisor.com
(650) 320-8222 ext. 223