Former Executive Director, Global Advanced Vehicle Development, General Motors
Professor and Co-Director, Multidisciplinary Design Program
"The system provides an unprecedented and timely view of consumer preferences as well as accurate market performance simulations for projected new products. It has guided many development decisions, moving directly from consumer research to product design."
Global Research Technical Director
US Auto Company
"Market Insight’s continuous, real-time data has particular value in navigating a migration of attitudes toward personal transportation. Their patented process allows for analytics and “on-demand” simulation modeling to support timely decision making. It’s easy to “imagine” market demand and portfolio planning opportunities across major geographic markets. Balancing the adoption of emerging technology with sustaining & transitional vehicle design is essential in today’s environment."
Chairman & CEO, Percent Corporation
"Market Insight provides an innovative and powerful technology platform, that leverages sophisticated consumer market modeling and the reach of the internet. MyAutoAdvisor’s ability to develop large samples of shopper preferences in real-time translates well to the rapidly developing China market. The conclusions and insights drawn from the model have significant relevance and unique perspective for consumer sentiment."
Senior Lecturer, MIT Sloan School of Management
Former Director, Corporate Strategy, Top 5 US Auto Company
"Dynamic environments challenge leadership to optimize the impact of good decision-making. Current and continuous data is essential to evaluating changing market landscapes. Market Insight’s data is genuinely sourced from qualified ‘in-market’ shopping intenders. Those characteristics, combined with a sophisticated process & modeling platform, make this company’s solutions both relevant and impactful."
Program Director, Automotive Engineering, University of Michigan
Former Chief Engineer, Global Product Development, Ford Motors
"It is critical that future generations of global automotive engineers understand the market forces that increasingly shape their work. Market Insight’s consumer preference data reflects the myriad, and sometimes competing considerations that affect market dynamics. We use this continuous data in our graduate-level coursework… and students from around the world gain valuable, data-guided understanding of market sensitivity to their design choices."
President & CEO, Market Insight Corporation
“The migration to Electric Vehicles is a sea change that requires innovative & dynamic observation. Market Insight engages with auto shopping consumers across two distinct platforms targeting both legacy cross-shoppers, and “EV primary” intenders. This capability allows deep, granular exploration of each audience, and the ability to compare insights and transitioning dynamics. Both data analytics and predictive simulation solutions boast an ever-enhancing “pro-active alert” component, an exceedingly innovative and valuable feature during this evolutionary period.”
Deputy Director, Institute for Internet Behavior, Tsinghua University
Dr. Yang Bin
"Consumers in China embraced MyAutoAdvisor as a shopping advisory tool, sensitive to local country internet behavior and industry sectors. Great care was taken to ensure cultural integrity, so MyAutoAdvisor’s continuous sample of real-time intenders can confidently be considered as representative of the consumer marketplace. Market Insight Corporation is part of a forward momentum; understanding consumer preferences and creating innovative platforms for evaluation."
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The Road Not Taken
CEO & Board
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